What Is SEO? Explaining About On-Page & Off-Page SEO

what is seo

Do you want to attract more visitors towards your site? Do you want to generate more leads? Do you want to increase visibility of your website or online business? Do you want to derive organic traffic towards your website? If your answer to above asked questions is a big yes, then you need to look at nowhere else but SEO (Search Engine Optimization). What exactly search engine optimization means for your business. Actually, when you want to derive niche-targeted traffic towards your website even without going with paid advertising, you are doing SEO for your site. Are you still highly confused? If yes, then you should keep reading this post. Here, you will know about onpage SEO and offpage SEO. You will get answer to your question What is SEO.

What Is SEO (Search Engine Optimization)?

Whether you want to promote your products or services online, you first need to create a website. However, by merely creating a site, you may not be able to attract potential users or customers for your offerings. Thus, you need to derive huge traffic towards your site. But the problem arises when you see thousands of websites offering the same services or products online. Now, the question arises here how to secure first position on top search engine result pages. There are basically two options for you to go with – first to choose online advertising such as Google Adwords or do search engine optimization (SEO).

So, What Actually I Need to Do to Optimize My Site?

It is certainly a great question that should be answered adequately. If you want to know the real process of ranking a site on top search engine result pages, you first need to know the starting point. So, let’s start from the scratch.

For instance, if you want to start a website to sell your services or products, you first need to create a website. When you create a website, you also need to buy two things i.e. domain name and hosting. However, there are various free options available to go with when it comes to choosing hosting and domains, but you are advised to go with premium options. It means that you should avoid going with free hosting and domain name. Instead, you should buy everything.

Have You Created a Website?

Having bought a domain name and hosting plan, now you need to get your website installed and published on a certain platform such as WordPress. Now, you need to concentrate on the most important aspect i.e. content creation.

When it comes to writing content you should always need to keep SEO in mind. Since you need to write content for both i.e. search engines and human readers, you need to learn the basics of SEO.

What is SEO – How to Do On-Page SEO?

However, SEO is a wide subject and can’t be explained in a single post, but still there are two basic parts of SEO – on page seo and off page seo. Let’s start with on page seo.

So What Is On-Page SEO?

When you optimize content, images, title, Meta description, coding, domain name, and other things on your website, you actually do onpage seo. For instance, when you want to start a business online, you first need to buy a domain, so you need to buy a domain name simply matches with a specific keyword. Choosing a domain name according to specific keyword can help you deriving more traffic towards your site. There are plenty of things that should be taken into consideration when it comes to on page SEO, but some of the most basic things are stated below.

  • Write content according to keywords of your niche.
  • Try to choose keywords with low competition but with high search volume.
  • Don’t forget including keywords to your title tag.
  • While writing Meta description whether for your website or a certain post, you should not forget adding keywords to the same.
  • Use subheading with keywords while writing content for your website.
  • Submit site map to various search engines such as Google, Yahoo. Bing, etc.
  • Create a few specific web pages on your site to increase authority of your site such as About Us, Contact Us, Privacy Policy, and Disclaimer.
  • You also need to check site uploading speed.

So, these are a few factors that you need to take into consideration when it comes to doing on page seo for your site. Always remember that all the onpage seo factors are important to concentrate on. For instance, if you ignore your site’s uploading speed, you are likely to reduce traffic towards your site. Moreover, if your site doesn’t have interesting or problem-solving content, visitors simply switch to other sites. What is SEO? Answering this question is easy provided that you understand the importance of on page SEO.

What is SEO – Off-Page SEO

Off page seo simply means you don’t need to work on your site. Off-page SEO can be divided into two sections i.e. social media sharing or management and link building. So, when you write and publish quality content on your site following all on-page seo rules, you need to make it popular among intended group of users. But how it can be done? This is the point where you need to look at social sharing signals and link building.

What is SEO – Social Sharing

If you want to make your site popular online, you should share your content on various social networking sites such as Facebook, Twitter, LinkedIn, and many more. The more you share your content, the more you make your website popular online.

What is SEO – Link Building

You can’t be able to grab first position for your site without quality backlinks. Irrespective of the quality content creation and tons of social sharing, you may still not be able to grab first position on search engine result pages. The reason behind is backlink. If you want to know What is SEO, you first need to what exactly link building is.

When thousands of site point to your site for certain information, it means that your site is grabbing good authority over the subject. This is the main reason why most of the internet marketers concentrate on creating quality backlinks. There are various ways that can be used to create backlinks such as commenting, forum posting, guest posting, profile links, and many more.

So, these are a few factors that can explain you what is SEO or what exactly SEO is all about.